Master the Marketing Chaos
Start-up phase can be brutal. Mastering the right tools ensures that your daunting to-dos are completed.
We break marketing down into 3 phases, planning, execution, and assessment. The list below is our faithful go to tools for each phase.
We are continuously updating this page so if you have tools you love let us know so we can check them out!
PLANNING
Marketing Research
Quora
Quora is a great place to research your potential customers. Find out their pain points, learn how they speak about their problems and offer help. It’s a goldmine for those in the start-up phase.
SEMrush
SEMrush is a great tool to research keywords, spy on your competitor’s advertising and do in depth backline research plus more.
Think With Google: Marketer’s Almanac
Staying on top of consumer behavior and market trends is important if you want to make your own luck in business. Sign-up and get insights delivered to your inbox.
HubSpot Research
HubSpot can be a great resource for researching your audience and industry.
EXECUTION
Scheduling Posts
Posting to Social Media is time-consuming. Scheduling your posts in advance will save you time and keep you organized.
Buffer
One of our favorite tools for scheduling social media posts. It’s very easy to use and the Free account covers 3 profiles.
Hootsuite
Hootsuite may be a better fit for scheduling posts. The dashboard makes it easy to schedule posts, track competitors, and engagement.
E-Mail Campaigns
MailChimp
We love MailChimp. It’s easy to use interface means there is little downtime learning how to compose your first email campaign. Although we love MailChimp if you require a robust email service Aweber may be a good fit. It isn’t a pleasant experience transferring subscribers to a new service provider.
Mad Mimi
Mad Mimi is also a great email service. Free up to 100 subscribers. Easy to use and has everything you would need to run a successful email marketing campaign.
Aweber
Aweber is an easy to learn robust email marketing system. Segmentation and feature are extensive in Aweber. You are sure to never outgrow their service.
Content Finder
Creating content is important but not everything you share has to be original. Finding content that relates to your audience can be time-consuming.
Medium
Medium is a great place to find great articles to share with your community.
Klout is a great tool to measure your influence but it also pulls in articles that your community will appreciate.
Buzzsumo
Buzzsumo is a great tool to find articles that are trending in your industry. The insight makes it easy to know what to share with your community but it also gives to insight to focus on which topics matter to your community.
Create Images
Pablo
Pablo is a great tool to create and share images.
Canva
Canva is a great tool to create images as well as documents.
ASSESSMENT
Google Analytics
Google Analytics is an awesome tool to track many things. Your social media leads, website conversion, email signups, and so much more.
