When deciding how to brand you really need to take a good look at your goals.
This question comes up mostly for those who are service based like consultants.
First and foremost I am true believer that you should build your company to be sold. I find the mindset to be beneficial not only for making big decisions but also great motivation.
With that said, when you think about branding think about what the company needs to survive without you. Your company needs to operate even if you aren’t sitting in the head chair.
However, that doesn’t mean that you shouldn’t build your personal brand as well. This is especially important when you market yourself as a speaker or expert in a specific field.
My answer is almost always to brand both yourself and your company.
What should you do next?
Decide how you want to be perceived in your industry.
purchase a domain name (www.yourname.com) so it’s easy for people to find you and your company.
Set-up a website, just start with one page and build more pages as needed or direct the domain name to your company website.
Now decide how your going to brand your company!
Here is some tips to get you started!
How should customers feel with each transaction?
Choose your brand style. Fun, serious, bold, modern, cutting edge
It can be helpful to think about your brand in terms of what you want customers to say about your company.
Working with ” ” offers great inspiration
Working with ” ” offers great support
Working with ” ” makes me feel like am one of the family
Whatever you got that attracts the right customer is what your brand needs to exude!