Create Your Vision Statement

Great Leadership Starts with the Right Goals

There are two types of leaders, those who know exactly what they want to achieve and those that hope they are headed in the right direction. Only one of those is someone you want to follow. The other can be a form of torture that slowly sucks your soul of any motivation to do more than asked. If you want to influence your team you need to develop goals that matter. You need to have a vision that your team can understand and sink their teeth into.

Developing a Juicy Vision that Matters

In order for us to create our company’s vision, we need to understand the values our business brings to the world.

Below you will find a short list of values. Choose 6-10 of them that you actively want your company to represent. You can also check out this more extensive list “Here” or simply write your own.

Pick 6-10 Core Values

Spirit of adventure
Motivation
Positivity
Optimism
Passion
Respect
Fitness
Courage
Education
Perseverance
Patriotism
Service to others

Create a Clear Vision

Using those values it’s time to craft your vision. The type of vision a great leader will use to rally the team when needed and push through to achieve.

For Example  Dependability, Innovation, Environmentalism, Fitness, Education, and Service to Others

Your Vision might read: Here at the core of Global Fitness, we educate our customers on fitness equipment. We create dependable long-lasting products that are ethically sourced from renewable resources. The very heart of our business is to be innovators within the fitness industry but our most prized value is to be of service to others.

The perfect vision statement makes it easy for anyone to understand what you stand for. The other element of a great vision statement is getting your team to understand how to prioritize tasks.

From the example above we would want our employees to be of service to others first and foremost, then deal with the issues accordingly.

Take your Values the Distance

Your actions & interactions need to match your values. Continuing from the example above dependability was a value we choose. That value needs to interconnect throughout the customer experience. Showing up to the meetings on time and being available during office hours showcase the value of dependability. Creating dependable products or services that deliver what you say it will.
Every interaction with a customer should encompass the value of dependability.

This exercise is also important to creating great marketing. The secret sauce to great marketing is showing your customers the value you bring to them. You need to showcase how you solve their problems but you also have to differentiate yourself from the competition. Your company’s values are how your customers experience the difference.

If in time you notice that customers don’t find value in one of your values you need to come back to this exercise and decide if you should replace that value or improve your process of attracting customers with like-minded values.

Now take each value and map out how that value will be showcased throughout your business interactions.

Share your Vision Statements in the comments below.