How to reach your customer through marketing
Use Marketing to Prospect You could prospect for clients by picking up the phone or going door-to-door to spread the word about your business. I consider this type of prospecting “hardcore”. Pushing through the fears of rejections and the feelings of being intrusive is a skill everyone should master but it shouldn’t be the only…
Customer Profiles Before Online Sales Before market saturation became the norm customer profiles and even marketing plans were merely broad outlines. However, in the communication age, broad outlines are unsuccessful. Consumers expect you to see them, to understand their life, and to craft the perfect solution. It’s clear a customer profile that lists Male, 18-25…
Carving Out Your Space on the Web Create your space on the web, where you control the conversation about your business and most importantly the customer experience. “Perfection” comes with time, but websites are never “done”. Choose simple over cluttered, content over design, and done over not launched. Choose your code: There are plenty of…
Dreamer,
Nothing is more important than getting CLEAR on WHO YOU SERVE. This is one of the most important aspects of getting your business launched and creating successful marketing strategies.
I’m going to use Cake to make my point!
Create an amazing Customer Profile Customer profiles also known as customer avatars are essential to creating successful marketing campaigns. This one element will shape every decision right or wrong about future marketing campaigns. Ultimately, customer profiles give you clarity of who you create your products/services for. It will also outline how that specific customer relates to…