Small business marketing strategies

Marketing Plans for Sustained Growth & Clarity

Marketing Plans for Sustained Growth & Clarity When you are considering how to best market your business what comes to mind first? Maybe it’s the logo, business cards or even just plain advertisement. Have you taken the time to truly understand how marketing can drive profitability and customer acquisition? Do you feel like your team…

How to Build a Customer Profiles

Create an amazing Customer Profile Customer profiles also known as customer avatars are essential to creating successful marketing campaigns. This one element will shape every decision right or wrong about future marketing campaigns. Ultimately, customer profiles give you clarity of who you create your products/services for. It will also outline how that specific customer relates to…