Successful Marketing Starts at the Top

Life Lessons Successful Marketing has to come from the top Feeling completely gutted I found myself sitting down at my desk making the decision it was best to leave the company and began writing my two-week notice. I was really excited during my interview for the position. Knowing the company’s sales had gone stagnant for the past few years, they were struggling to figure out…

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Customer Profile Mockups

Customer Profiles Before Online Sales Before market saturation became the norm customer profiles and even marketing plans were merely broad outlines. However, in the communication age, broad outlines are unsuccessful. Consumers expect you to see them, to understand their life, and to craft the perfect solution. It’s clear a customer profile that lists Male, 18-25…

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Web-design

Carving Out Your Space on the Web Create your space on the web, where you control the conversation about your business and most importantly the customer experience. “Perfection” comes with time, but websites are never “done”. Choose simple over cluttered, content over design, and done over not launched. Choose your code: There are plenty of…

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