Use Marketing to Prospect You could prospect for clients by picking up the phone or going door-to-door to spread the word about your business. I consider this type of prospecting “hardcore”. Pushing through the fears of rejections and the feelings of being intrusive is a skill everyone should master but it shouldn’t be the only…
DetailsGreat Leadership Starts with the Right Goals There are two types of leaders, those who know exactly what they want to achieve and those that hope they are headed in the right direction. Only one of those is someone you want to follow. The other can be a form of torture that slowly sucks your…
DetailsMarketing Plans for Sustained Growth & Clarity When you are considering how to best market your business what comes to mind first? Maybe it’s the logo, business cards or even just plain advertisement. Have you taken the time to truly understand how marketing can drive profitability and customer acquisition? Do you feel like your team…
DetailsCustomer Profiles Before Online Sales Before online sales became the norm customer profiles and even marketing plans were broad outlines. However, in the communication age, broad outlines are unsuccessful. Consumers expect you to see them, to understand their life, and to craft the perfect solutions. It’s clear a customer profile that lists Male, 18-25 with…
DetailsMaster the Metrics How do you gauge marketing success? If you’re only using sales to define success this post is for you. While marketing provides the tools to close a sale it is important to note that there are many ways to track success. It’s time to Master your Metrics Basic Metrics Each industry has specifics…
DetailsMaster the Marketing Chaos Start-up phase can be brutal. Mastering the right tools ensures that your daunting to-dos are completed. We break marketing down into 3 phases, planning, execution, and assessment. The list below is our faithful go to tools for each phase. We are continuously updating this page so if you have tools you love let…
DetailsCarving Out Your Space on the Web Create your space on the web, where you control the conversation about your business and most importantly the customer experience. “Perfection” comes with time, but websites are never “done”. Choose simple over cluttered, content over design, and done over not launched. Choose your code: There are plenty of…
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