You beautiful, amazing, not challenged adverse people. You stepped up to fulfill the marketing needs of your company. Or perhaps it’s more of a tribute to the marketing gods “situation”. Whichever path brought you here, let’s employ everything you got, to attain even the far-fetched goals your company dreams of adding to their timeline of achievements.
| Very Poor | Poor | Fair | Good | Very Good |
| >0% | 0-2.5% | 2.5-5% | 5-7.5% | >7.5% |
The graph is a great benchmark to base how well you are excelling at your social media growth strategy from InfluencerDB.
Fans/Followers is called a vanity metric. Much like a popularity contest, many people can like you but it doesn’t mean you can motivate them to take the next logical step. Yes, it gives you credibility and it’s true that the more followers you have the more social proof you have that your business is trustworthy.
However, a better goal would be achieving consistent growth each month. Improving who you attract and work to optimize the growth rate.
Only one of those is someone you want to follow. The other can be a form of torture that slowly sucks your soul of any motivation to do more than asked.
Even established communities like Facebook and Twitter could change their guidelines & policies to make promoting your business impossible or too costly.
You could prospect for clients by picking up the phone or going door-to-door to spread the word about your business. But it shouldn’t be the only way you prospect.
The interwebs are constantly shifting. Social platforms pop up just as fast as they fade away. Don’t build your next marketing campaign on quicksand. If the new platform is gaining popularity but doesn’t line up with your brand or enhance the customer’s experience it’s likely not worth your attention.
Here is a simple checklist: Use the checklist to create your own. A guide for how you process these decisions for your company. Be sure to add notations when advisors/managers are required for approval.
If not, it’s time to be the Hero your company needs. Build the marketing framework once then enjoy a lifetime of structure that will drive successful marketing campaigns & strategies. It can be a daunting task creating the documentation that will guide and drive decisions and keep everything cohesive across the brand. But with anything that takes time to create the rewards are worthy of the effort. WIll it be YOU?
